For journalistsand editors
S'Up is a free iPhone app for making new friends through shared events in your city, without dating or swiping. S'Up is not yet public on the App Store. Since 15 October 2026 the first 100 people from the waitlist have been testing the iPhone app via TestFlight, and the public launch is planned for late October to mid-November 2026. Here's everything you need for a story.
- Name
- S'Up
- What
- Social event app for iOS
- Founders
- Louis Lazay & Sander Jay Behrens
- Company
- AUGH UG (in formation), Böblingen
- Location
- Konstanz (operations) · Böblingen (HQ)
- Soft launch
- 25 May 2026, Konstanz (internal test via TestFlight)
- Beta
- Since 15 Oct 2026, the first 100 from the waitlist via TestFlight
- Public launch
- Planned for late Oct to mid-Nov 2026, App Store
- Audience
- 18 to 30, Germany, Austria, Switzerland (minimum age 16)
- Platforms
- iOS (iPhone)
- Funding
- Bootstrapped
Three angles for a story about S'Up
We're happy to help with background, numbers or interview slots. Just drop us a line. We reply within 48 hours.
The loneliness crisis among Gen Z
According to the Bertelsmann study "How lonely are young adults in 2024?", 46% of 16- to 30-year-olds in Germany feel lonely (35% moderately, around 10% severely). The 2024 Loneliness Barometer from the German Family Ministry shows the trend behind it: in 2020 the loneliness burden among 18- to 29-year-olds jumped to 31.8%. In the first year of the pandemic, young adults were more affected than people over 75. S'Up is building a tool that brings people back together.
Algorithm fatigue as a generational theme
While TikTok and Instagram grab more and more time per user, real-life time with friends goes down. S'Up focuses on planning tools for real meetups: anyone posting to the friends or public feed names an event they said yes to.
Founder story: Konstanz over Berlin
Louis (HTWG Konstanz) and Sander (University of Konstanz) are building S'Up alongside their studies: bootstrapped, no VC, with a clear connection to Lake Constance as a test market for DACH expansion.
Sources: Loneliness Barometer 2024 (BMFSFJ) · Bertelsmann Stiftung: Loneliness among young adults 2024
All figures with sources and a PDF download in the S'Up Loneliness Report.
Louis & Sander
Louis Lazay
Co-founder · Business, Strategy & Website
Studies at HTWG Konstanz, builds the website and leads the brand. Owns B2B strategy and press outreach.
Sander Jay Behrens
Co-founder · Business, Strategy & App
Studies at the University of Konstanz, builds the iOS app and owns product. Lead on BOB, the AI feature.
Hi-res founder photos on request: hello@s-up.social
"We didn't want yet another social network. We wanted the tool we'd been missing ourselves, when you're trying to meet up with five people and end up texting across three different WhatsApp groups at once."
Logo & visuals to download
Direct download. When using it, please write "S'Up" with the apostrophe. Full press kit with hi-res logo, founder photos and screenshots, on request.
Press contact
Inquiries, interview slots, hi-res material or embargo pickups:
For a first inquiry, a short note on the planned format (print/online/podcast/TV), outlet and desired publication window helps.